Throughout the world the reputation of Swiss Made watch is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss Made reflects all this, and much more. Two words which, combined with renowned brands, guarantee the best choice for the consumer in search of a high value timepiece.
But two words that also need resolutely protecting. Firstly because the Swiss Made label is the only true reference in the world of watchmaking, but also because customer satisfaction is at stake.
The Swiss Made label relies not only on considerable intrinsic value, but also on criteria defined by law. At present, the conditions stipulating whether or not a watch or a clock can display this famous label are determined by a Federal ordinance.
The strengthening of the label
Conditions of use have been significantly strengthened in order to better protect the value of the label. The ordinance governing the use of the name Swiss for watches includes a new definition of the Swiss Watch not only in response to concerns in the industry, but also to satisfy the requirements of the new Swissness bill passed in 2013.
Means of protection
The FH takes action on a daily basis to protect Swiss Made and other geographical indications, such as the name Geneva for example. It is for this purpose that the names Swiss Made and Swiss in particular have been registered as certification marks in the United States and Hong Kong.
Lastly, we administer registrations of the sign of identification of the producer (SIP), compulsory marking stipulated by the ordinance on the protection of marks.
The Swiss Watch Federation
Established following the merger in 1982 between the Swiss Federation of Watch Manufacturers’ Associations and the Swiss Chamber of Watchmaking, the Federation of the Swiss Watch Industry FH today represents the culmination of nearly 150 years of associative activity within the Swiss Watch industry.
As a leading association, the FH currently represents around 500 members, or more than 90% of Swiss firms active in the production and sale of watches, clocks and components.
Our objectives are, amongst others, to protect and develop the Swiss Watch industry, to uphold our members’ interests generally and in a legal context, and to represent the sector as a whole, both in Switzerland and abroad.
Our role also is to harmonise our members’ interests and coordinate policy-making within the industry. In our dealings with the outside world, we take all possible steps to promote framework conditions favourable to the unhindered development of business. Finally, our members benefit from a wide range of services, particularly in the legal, economic and commercial fields.
To help us pursue these activities successfully, we also have offices in Hong Kong, Japan and Latin America.
Reference: The Swiss Watch Federation